Zarita Kassim - Communication


What is your full name? 
Zarita binti Kasim
What year did you graduate?
2001

What was your IRK & Human Sciences major in IIUM?
Communication

What was your degree specialisation?
Public Relations

What is your Current Position & Company?
Fellow, Training & Consultation Centre, Institute of Islamic Understanding Malaysia (IKIM)



What are your responsibilities & achievements at this current position?
  • Permanent Speaker for 'Bersama PPLI' - a radio program at IKIMfm
  • Organize and handle softskills training to the players in the industry. 
  • Develop modules on communication, stress management, mindfulness, leadership, Islamic management & etc.
  • Certified Trainer by HRDF (PSMB)
  • Certified Trainer MBM master Training for MidBrain Activation Programme
  • Columnist for GenQ megazine by Telaga Biru
  • Organize and handle workshops on:

  1. Bengkel LAFAZ Pro: Pengucapan Awam (Umum)
  2. Bengkel KemahiranKomunikasi Interpersonal
  3. Bengkel Perhubungan & Komunikasi Islami
  4. Bengkel Pembentangan Berkesan
  5. Bengkel “High Impact Presentation Skill”
  6. Bengkel Komunikasi Bahasa Badan
  7. Bengkel Memenangi Hati Boss Melalui Bahasa Badan
  8. Bengkel Komunikasi Dakwah: Media Elektronik (Radio)
  9. Bengkel Penyampaian Kreatif
  10. Bengkel Teknik & Kreativiti Dalam Penyampaian Radio
  11. Bengkel Komunikasi Dengan Ketarasedar
  12. Bengkel Komunikasi Berkesan Dalam Organisasi
  13. BENGKEL KECEMERLANGAN KESETIAUSAHAAN:  ASET ORGANISASI MUSLIM: Pemikiran Positif Ke Arah Professionalisme
  14. BENGKEL BERSEMPENA MINGGU SETIAUSAHA “KEMBARA ROHANI: INSPIRASI DIRI”: Kenal Diri, Tingkat Inspirasi, Bahasa Badan, Komunikasi Berkesan
  15. BENGKEL BERSEMPENA MINGGU SETIAUSAHA “KEMBARA INSPIRASI: SIHAT IMAN, SIHAT INSAN”: Kecergasan & Keimanan
  16. Bengkel Menangani Stress: Teknik Ketarasedar
  17. Bengkel Remaja Oktet: Teknologi ICT Dikuasai, Bukan Menguasai
  18. Bengkel Pengurusan Stress: Kelebihan Disebalik Tekanan
  19. Program Kasih PPLI: Bersama Orang Asli
  20. Bengkel Ketarasedar Dalam Kehidupan
  21. Bengkel Kuasa Minda: Ke Arah Sikap Yang Positif
  22. Bengkel Pembangunan Kendiri dan Organisasi 
  23. Bengkel Kecemerlangan Belia: Persiapan Menjadi Pemimpin
  24. Bengkel Motivasi Islami: Al-Quran Sumber Motivasi Tertinggi
  25. Bengkel D’Dapur: Asas Kulinari Bagi Peniaga Muslim

Client List
  • Ministry Of Industrial Trade ang Industry (MITI)
  • Jabatan Kerja Raya (JKR)
  • Institut Latihan Islam Malaysia
  • Jabatan Kemajuan Islam Malaysia (JAKIM)
  • Jabatan Perdana Menteri (JPM)
  • QSR Brand (M) Sdn Bhd
  • Kementerian Perdagangan Dalam Negeri, Koperasi Dan Kepenggunaan (KPDNKK)
  • Kementerian Pendidikan Malaysia (KPM)
  • Pusat Latihan Pengajar & Kemahiran Lanjutan (CIAST)
  • Tenaga Nasional Berhad (TNB)
  • Syarikat Perumahan Negara Berhad (SPNB)
  • UiTM Shah ALAM
  • Universiti Kuala Lumpur Malaysian Institute of Aviation Technology (UniKL MIAT) 
  • Jabatan Perpaduan Negara dan Integrasi Nasional (JPNIN)
  • MASJID AT-TAQWA, Desa Subang Permai
  • Sekolah Rendah Agama Kg. Melayu Subang
  • Sekolah Rendah Agama Paya Jaras


Please share your work history, companies you've worked for, your responsibilities in each role and your achievements in those roles

1. Radio Producer / Announcer (DJ) (2002 – 2010)
Radio Programs Produced:
  • D’Dapur
  • Mahligai Kasih
  • Anak-anak Kita
  • Secangkir Kasih
  • Wanita Hari Ini
  • Pengalaman Anda, Inspirasi Kami
  • Jalinan Kampus
  • Isu Semasa
  • Islam Itu Indah
  • Studio ZnZ
  • Kapsul Ramadhan
Events Produced:
  • Penyelaras Program ‘Malam Aspirasi Seni Muzik Islami’
  • Penyelaras Program ‘Malam Untukmu Palestin’.
  • Penyelaras Program ‘Jualan Amal Secangkir Kasih’.
  • Pengacara Majlis Pertandingan Nasyid Peringkat Kementerian
  • Pengacara Majlis Pertandingan Nasyid Peringkat Kebangsaan
  • Penyelaras Program Karnival Ulangtahun IKIMfm ke 5,7 dan 9 tahun. 


2. Part-Time Lecturer IIUM (2007 – 2010)

  • Involved directly in setting up ‘IIUMfm’ Streaming Radio.
  • Involved directly in organizing the syllabus for the newly introduced course in communication - ‘Electronic Media: Radio’
  • Lecturing:Introduction to Electronic Media
  • Radio Production      

3. Internal Auditor MK Land (2000 – 2002)"

What are some of the challenges you faced as a IRK & Human Sciences student while you were studying at IIUM?
Learning Arabic (but so grateful for the course  after graduated - Rugi tak belajar betul-betul)

What are some of the challenges you faced as a fresh graduate?
Everybody asked for working experience during interviews. Macam mana nak ada pengalaman kerja kalau tak diberi peluang untuk bekerja terlebih dahulu.

What advice would you give to IRK & Human Sciences students seeking to pursue careers using their qualifications?
  • Be confident with yourself. Relax and be mindful during interviews.
  • Be physically and mentally prepared with knowledge. Rasa tidak berilmu adalah rasa orang yang berilmu.
  • Always believe that rezeki is from Allah bukan daripada orang lain.
  • Identify your own self value.
  • Kalau tak dapat cari kerja, cipta kerja!
  • The art of getting is giving!
  • Jika kita tak dapat apa yang kita suka, kita perlu suka apa yang kita dapat.
  • Sentiasa bersyukur dan sentiasa berdoa agar terus diberi hidayah untuk bersyukur dan berdoa


What else would you like to tell the IRK & Human Sciences students currently studying at IIUM?
  • Enjoy and value every moment spent in college life because you will miss it once you leave it.
  • Accept and observe whatever happens to you because every experience comes for a purpose.
  • Never stop thinking and learning because Leaders are Learners.

If you would like to ask more, email to:  zaritaz@gmail.com

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